Foundation Donors Take New Approach to Holiday Gifting


Key Points

  • Last holiday season, Rick and Susan Goings elected to donate to the Foundation in the names of their friends and family. 
  • They share why this approach means more than traditional gifts. 
Rick and Susan Goings

Long-time Foundation donors Rick and Susan Goings reflected on the three challenging years of the COVID-19 pandemic as they considered their approach to 2022 holiday gift giving. Although the Goingses are the co-founders of World Federation of Youth Clubs, which offers youth development services to organizations globally, they were inclined to raise awareness and support for another cause about which they are passionate. 

“We wanted to do something meaningful in the field of medicine, in honor of those we care most about, by contributing in their names to a medical technology that is having an incredible and growing impact,” said Rick. 

The Goingses elected to donate to the Foundation in the names of their friends and family, which they provided to the Foundation. The Foundation team then issued elegant electronic and printed acknowledgements notifying honorees of the Goingses gifts, which included information about the technology and the Foundation. 

“Susan and I believe this gift matters more than chocolates that would be gone or flowers that would die,” Rick added “We hope that it will bring more awareness and financial support to focused ultrasound and its potential for the future.” 

Please contact Jessica Lukens at (434) 326-0924 if you would like to learn more about tribute donations.