In 2020, the FUS Partners program expanded its scope to become more holistic in its approach to partnering with companies involved within the focused ultrasound ecosystem. Through extensive discussions with stakeholders along the value chain, one common theme that has emerged is a need for an increased focus around reimbursement.
As partners within the focused ultrasound community mature from clinical to commercial-stage organizations, it is essential for critical late-stage decisions, like reimbursement, to be strategized earlier in the development process. Forward-thinking will help shape our partners’ paths and provide compounding effects down the road. See “Advice for Companies: What I Know Now That I Wish I Knew Then” for more on this.
Through its network, FUS Partners is now looking to facilitate those discussions with other stakeholders both in and out of the focused ultrasound network to strengthen the value proposition for adoption and acceleration of focused ultrasound.
Reimbursement topics will be explored in greater detail at the Focused Ultrasound Foundation Symposium’s day-long program on “Commercialization” on Friday, November 13, 2020. Consisting of invited talks, panel sessions, and roundtable opportunities, this program is designed to help existing and new companies in the field become better acquainted with the issues facing them along the road to commercial success.