Four years ago, the Foundation’s Chairman, Neal F. Kassell, MD, and Board member and best-selling author John Grisham took the stage at TEDx Charlottesville to share the potential of an innovative medical technology, focused ultrasound, and debut Grisham's short book, The Tumor.

The video of that talk – which also featured a Parkinson’s patient, Kimberly, who told her inspiring story – has been viewed more than 75,000 times.

To continue these important awareness efforts, Dr. Kassell recently shared the impact that the 2015 TEDx event had on the Foundation and the global reach of focused ultrasound. The short video was produced in collaboration with the TEDx Charlottesville team and premiered at the 2019 event last week. 

“More than any other experience that I have had talking about focused ultrasound, the 2015 TEDx Charlottesville event was really a transition point for me,” shared Kassell. “When Kimberly ran out on stage, 1,200 people in the audience stood up, cheered, clapped, and cried. It validated the fact that we were onto something really important.”

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